Developments in the South African legal landscape have created legal consequences as to how individuals and businesses conduct themselves online.
Introducing Upskill Academy
Course Curriculum
The Conversation Prism
The Conversation Prism looks at Social Media as an industry.
The Attention Economy
This term is used to describe the social media industry. We also look at monetizing as a business model in this module.
The Role of the Digital Marketer & the Law as a Navigator.
Digital marketers and marketing teams are custodians of the brand within a business.
Acknowledging Primary Legal Risk
There might be legal liability from just posting on social media and then further liability from reposting and sharing.
Legal Developments
Legal developments present the issues that arise through social media and that the courts have considered.
You are the Brand
With all the legalities addressed in the previous modules, what do you think about your brand in terms of the Law.
The increased use of social media platforms necessitates that certain behaviors are regulated to ensure that Constitutional rights are upheld , especially the right to privacy.
This is an exploration of the manner in which behavior is regulated privately and in the work environment.
As part of this session we consider the value of social media as an industry, navigating social media risks, the applicable laws and brand damage.